You got members in the door. Attendance keeps them coming back.
Attendance is a sign that members value your gym, see results, and refer their friends. Members who don’t attend are as good as gone.
Members who attend more classes are more valuable to your gym. Know who your best members are and get them to keep coming back.
Members who love your product will keep signing up for more plans. Thank them for being active and renew them when their plans are about to expire.
If members aren’t attending, then don’t stay quiet. Encourage inactive members to get back in the gym - if they ignore you, they would have left anyway.